Eslam Adel took over social media management for the Movmart store, crafting a clear content identity that showcases the product range and offers in a way that attracts Egyptian shoppers and eases their purchase decision.
The digital marketing plan relied on well-studied ad campaigns on Facebook and Instagram, with precise audience targeting and result tracking to improve performance campaign after campaign. This drove steady growth in engagement and the number of orders coming through social media.
Eslam Adel built an ongoing relationship with Movmart's audience through fast replies and interactive content, cementing customer trust and increasing repeat-purchase rates.
