Eslam Adel specialized in opening marketing and launch campaigns for the Kunafa & Laban chain, building a complete launch plan for every new branch that combined paid ads on Facebook and Instagram with appetite-driving content released days before opening.
The launch campaigns relied on precise geo-targeting around each branch in the Egyptian market, with opening offers and trackable coupons to measure real footfall. This blend of digital marketing and well-studied ad campaigns produced queues on opening days and a clear rise in store visits.
Beyond openings, Eslam Adel managed the brand's social media accounts with a consistent, appetizing visual identity that kept Kunafa & Laban top of mind between seasons.
