Eslam Adel managed the social media accounts for Manahi Al-Sharif Co. within the Saudi market, with a precise understanding of the Saudi audience and the most influential platforms there, foremost among them Snapchat.
The strategy relied on content in a tone and style suited to the Saudi market, backed by ad campaigns on Snapchat and Instagram targeting the regions and segments most important to the company. This targeted digital marketing raised brand awareness and increased engagement and inquiries.
Eslam Adel aligned the content with local Saudi seasons and occasions, making Manahi Al-Sharif's digital presence closer to its audience and more effective at achieving the company's goals.
